Category Archives: 1970s fashion

Jaeger

Another of Mother’s London clothing obsessions was Jaeger knitwear.  Already a classic English brand founded in 1884 by Lewis Tomalin and named after German zoologist Dr. Gustav Jaeger who advocated the benefits of clothes made from animal fibers, Jaeger became chic on the same late 60s knitwear craze (some say begun by Arthur Penn’s 1967 film “Bonnie and Clyde”) that influenced Ossie Clark’s reimagining of Chanel’s 1930s suits.  Mother couldn’t get enough of it — the classic lines and form-fitting cut of Jaeger’s sweaters looked fabulous on her–sexy not stuffy and perfect for everyday.

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